Made By Lorena

Your Creative Department. Strategy. Design. Content. All under one roof.

Lou's custom window decal on the restaurant shopfront glass
Lou's printed menu design in dark green with hand-lettered logotype
Custom line illustration of a chef created for Lou's branding
Embroidered Lou's logo on a branded cap

Italian & French Restaurant Lou's

Lou's brand identity applied in the restaurant interior
Lou's logotype applied across restaurant collateral
  • #Full Brand Identity
  • #Window Decal
  • #Custom Illustration
MrMax dessert menu design, front cover in soft pink
MrMax menu spread showing dessert listings
MrMax menu design shown open on a surface
Detail of the MrMax menu layout and typography

Dessert Restaurant MrMax

  • #Menu Design
NEXA Commercial billboard signage installed on site
NEXA Commercial website design shown on a laptop
NEXA Commercial logo and brand identity
NEXA Commercial social media templates

Commercial & Industrial Real Estate Nexa Commercial NEXA Commercial are commercial and industrial property agents; warehouses, factories, office and retail space. A family-run agency working across Sydney. A logo, a complete brand to run it on, and a website to put it behind. Nothing existed yet that a landlord or a tenant would take seriously.

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  • #Full brand identity
  • #Signage
  • #Website design & ongoing support
The Reforma Room signage inside the Prestons studio
The Reforma Room social media template designs
The Reforma Room Instagram feed layout on a phone
The Reforma Room mural artwork on a brick wall

Pilates Studio The Reforma Room Brand direction, social design and content production for a reformer Pilates studio.

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  • #Social Media Management
  • #Social Media Templates
  • #Signage
The Finance Edit typography and brand direction
Embossed FE monogram on The Finance Edit business card
The Finance Edit brand identity and colour palette
The Finance Edit logo applied across brand collateral

Finance Broker The Finance Edit

  • #Full brand identity

In their words

I needed branding for my finance brand. Lorena was amazing - She brought my vision to life perfectly. The process was easy and she understood my needs.
Diandra The Finance Edit
Lorena created our website and played an incredible and significant role in launching our business. Her vision and ideas are truly out of this world, and her communication and attention to detail were outstanding. She brought our brand to life better than we ever imagined!
Carla & Sam Nexa Commercial
Lorena really helped bring my vision for my business to life, from creating my logo to helping me record and create content that represents my brand. Everything was always so well thought out and put together, and she was incredibly patient with me throughout the whole process. I couldn’t be happier with how everything came together and would definitely recommend working with her.
Lorenzo Coaching With Enzo
Working with Lorena has been nothing but positive. She brings a fresh approach and stays current with the latest trends and technologies. As someone who is neurodivergent, I truly appreciated how steady, patient and present Lorena was throughout the entire process, from the initial idea through to completion. You don’t feel as though you’re simply handed a finished product; you feel woven into something you have helped shape and create together. Such a delight to work with!
Alana Ray Alana Ray Yoga & Spiritual Movement
You’ve been such a big part of The Reforma Room, and we really appreciate all the time, effort, and creativity you’ve put into the brand.
Jess D. The Reforma Room
Thank you so much for your amazing work on our flyers! They turned out better than we imagined and really capture the spirit of our newsagency. We’re grateful for your creativity and effort.
Joe P. Hilltop Newsagency & JP Recycling
I gave her my ideas and she took full creative direction, coming back with a design that perfectly captured what I was after. She was easy to work with, professional and clearly passionate about her work, and I would definitely recommend her to anyone looking for a logo or branding design.
Alexandra K. APEX Constructions
Lorena Dominguez, graphic designer and marketing strategist, southwest Sydney
Portrait of Lorena Dominguez, founder of Made by Lorena

Shaping the beauty of everyday brands

Creativity has always been part of who I am. Growing up with a fashion designer for a mum and an artist for a dad, I was surrounded by art, photography and design from an early age.

I went on to study Business, majoring in Marketing, and spent six years building my experience in branding, storytelling and strategy. Later, studying Graphic Design reignited the creative side of me and brought everything together.

Made by Lorena is where those two worlds meet, combining strategy, design and storytelling to create thoughtful brands and creative work that not only looks good, but has purpose.

Lorena xx

Always led by Lorena

Tell me about you.

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